Hudson Turns Up The Heat

   Inspired by her rock 'n roll heritage, Georgia May Jagger's collection for Hudson is firey and rough around the edges. Launching this Spring, the collection's ads have Hudson turning up the heat. It was only a matter of time before Jagger designed her own line since she's been modeling for the brand since mid 2009. “My collection has a whole new cut,” Jagger says in a recent interview. We are “using new kinds of stretch denim fabrics exclusively developed for us which make them very comfortable.” 
   Hudson By Georgia May Jagger will include five different styles of jeans and was helped along by Hudson's creative director and head designer Benjamin Taverniti. Already released in a German boutique, the collection is rumored to hit Neiman Marcus stores next month. You're probably thinking to yourself, "How much designing did she actually do?" But reps from the company say that Jagger was a lot more hands on than people would think. It's been said that she submitted her own sketches and was working the whole time her line was being designed. All the designs have skinny leg openings and are “a mid-rise which is great for us shorter girls and also very flattering.”
   As the daughter of rock legend Mick Jagger and supermodel Jerry Hall, Georgia May has made a name for herself. Between modeling for Hudson for the past two years and creating a denim line for ordinary women, she's broken out of her parents' fame and into her own.
xx ZM

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